Kasmoflow FIlms | Digital Video Production

Experience Film – The Customer First Approach for the Indian Insurance Sector
Building Trust, Transparency, and Long-Term Relationships

Experience Film, designed for the Indian insurance sector, moves the narrative from product-focused policy sales to a customer-first approach. This approach centers the story around the consumer’s trust, values, and emotional needs, creating meaningful, lasting relationships that go beyond transactions.

Insurance Industry Overview


Introduction: The Indian insurance sector is rapidly expanding, with an increasing number of people seeking personalized insurance solutions for health, life, and property. However, the challenge lies in bridging the trust gap. Many customers still feel disconnected from their insurance providers due to complex policies and a lack of personal engagement. In this competitive environment, offering personalized experiences can be the differentiator that builds long-term relationships and loyalty.

Challenges & Opportunities: The Indian insurance industry faces significant challenges such as regulatory compliance, increasing competition, and the need for better consumer education. However, with growing digital adoption, insurance companies have the opportunity to build more personalized and trust-based relationships with their customers. Insurers can leverage storytelling to simplify complex policies and make emotional connections that foster trust.

Financial Growth Projections:

  • Domestic Market: The Indian insurance market is expected to reach USD 250 billion by 2025, driven by growing demand for health, life, and property insurance (Source: IRDAI Annual Report, McKinsey).
  • Digital Growth: The Indian digital insurance market is projected to grow at a CAGR of 15.6%, fueled by increasing internet penetration and digital literacy across the country (Source: Statista, KPMG).

Channels & Distribution:

  • Digital Platforms: Leveraging digital platforms to provide personalized insurance services and experiences through apps, websites, and social media.
  • Direct-to-Customer (D2C) Models: Engaging customers directly through targeted communication and personalized insurance recommendations based on their life stage and financial needs.
  • Bancassurance and Partner Networks: Expanding through partnerships with banks and financial institutions to offer seamless insurance services to their customer base.

References:
     
         IRDAI Annual Report  –  https://www.irdai.gov.in/reports-and-statistics/annual-reports

         McKinsey Insurance Report 2023  – https://www.mckinsey.com/industries/financial-services/our-insights/insurance

         Statista Indian Digital Insurance Growth  – https://www.statista.com/topics/6514/insurance-industry-in-india/


Key Difference: Regular Ad Film vs. Experience Film – Customer First Approach

Regular Ad Film:

  • Focus: Product-centric, focusing on selling policies and benefits.
  • Objective: Primarily aimed at driving sales of insurance policies through promotional campaigns.
  • Tone: Informative but impersonal, focusing on features and policy details.

Experience Film – Customer First Approach:

  • Focus: Customer-centric, focusing on building trust and transparency by highlighting real-life benefits and emotional connection.
  • Objective: Builds long-term relationships by aligning the insurance provider’s services with the customer’s trust, values, and life events.
  • Tone: Engaging, relatable, and focused on showing how the insurer can simplify and secure the customer’s life.


An Experience Film goes beyond explaining policies—it showcases how those policies can positively impact the customer’s life, build trust, and make the relationship more than just transactional.


Experience Film Sample Script

Title:
“Securing Your Future: The Customer First Approach for Indian Insurance”

Film Script:

(Scene 1) Opening Visual: A family discussing their future around the dinner table, reflecting on the importance of financial security. The camera zooms in on a parent browsing insurance options on their mobile phone, seeking simplicity and clarity.

Narrator (Voiceover):
“Insurance isn’t just about policies—it’s about protecting what matters most. In a world full of uncertainties, how do you ensure the safety of those you love?”

(Scene 2) Visual: The same family choosing an insurance policy online, experiencing a seamless and clear process that aligns with their needs. The parent smiles with relief, knowing their family is protected.

Narrator (Voiceover):
“It’s not just about signing papers—it’s about understanding your needs, making the process easy, and building trust that lasts.”

(Scene 3) Visual: Customers of different demographics—parents, young professionals, retirees—engaging with the brand, confident in their choices. The camera captures moments of peace, knowing their future is secured.

Narrator (Voiceover):
“At [Brand Name], we put your needs first. Whether you’re planning for tomorrow or protecting your loved ones today, we’re with you at every step.”

(Scene 4) Visual: A handshake between an insurer and a policyholder, symbolizing trust and long-term commitment.

Narrator (Voiceover):
“Insurance isn’t just about coverage—it’s about building relationships that protect what matters to you.”

(Closing Scene) Visual: The family sharing happy moments, knowing they are secure for the future. The camera pans out to show the larger community thriving with confidence in their insurance choices.

Narrator (Voiceover):
“Experience a future where trust is built, security is ensured, and relationships are valued. Welcome to insurance that’s centered around you.”

Thank you for your time. We sincerely appreciate it and look forward to fostering mutually growing relationships with our consistent and cost-effective quality deliverables meeting to your needs precisely.

Sincerely,

Manoj Jain

Founder and Creative Head

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