
Experience Film – The Customer First Approach for Indian Banking
Building Trust and Personalized Experiences in the Financial Sector
Experience Film, designed for the Indian banking sector, shifts the narrative from product-focused promotions to a customer-first approach. It centers on the customer’s needs, trust, and financial well-being, creating meaningful relationships and fostering long-term loyalty.
Banking Industry Overview
Introduction: The Indian banking sector is evolving rapidly with the rise of digital banking, fintech innovations, and increasing customer expectations. While banks offer a range of financial products, customers today expect more than just services—they seek personalized experiences that cater to their financial goals and offer trust and security.
Challenges & Opportunities: Banks in India face several challenges, including increasing competition from fintech companies, growing regulatory demands, and the need for digital transformation. However, these challenges also present opportunities to create customer-centric solutions. By shifting the focus from transactions to experiences, banks can build deeper connections with their customers, enhancing loyalty and trust.
Financial Growth Projections:
- Domestic Market: The Indian banking industry is expected to grow to USD 1.8 trillion by 2025, driven by increased digitization and rising financial inclusion (Source: IBEF, Deloitte).
- Digital Banking: India’s digital banking market is projected to grow at a CAGR of 22%, with increasing adoption of mobile banking and fintech services (Source: Statista, KPMG).
Channels & Distribution:
- Digital Platforms: Leveraging digital channels, including mobile apps, internet banking, and AI-based chatbots, to provide seamless, personalized banking experiences.
- Branch Banking: Integrating physical branches with digital services to offer an omnichannel experience that combines the convenience of online banking with the personal touch of in-branch services.
- Partner Ecosystems: Expanding partnerships with fintech firms, payment platforms, and other financial service providers to offer a broader range of customer solutions.
IBEF Banking Industry Report https://www.ibef.org/industry/banking-india
Key Difference: Regular Ad Film vs. Experience Film – Customer First Approach
Regular Ad Film:
- Focus: Product-centric, promoting banking products like loans, credit cards, and investment plans.
- Objective: Aims to drive product sales through promotional campaigns.
- Tone: Promotional and feature-focused, highlighting benefits and offers.
Experience Film – Customer First Approach:
- Focus: Customer-centric, showcasing how the bank helps customers achieve their financial goals, offers security, and builds trust.
- Objective: Builds long-term relationships by aligning the bank’s services with the customer’s financial well-being and life events.
- Tone: Relatable, engaging, and focused on providing personalized financial experiences that foster trust and loyalty.
An Experience Film goes beyond promoting banking products—it demonstrates how those products improve the customer’s financial life, creating trust and deeper connections.
Experience Film Sample Script
Title:
“Empowering Your Financial Future: The Customer First Approach in Banking”
Film Script:
(Scene 1) Opening Visual: A young professional managing their finances through a mobile banking app, easily accessing savings accounts, investments, and credit card information.
Narrator (Voiceover):
“Banking isn’t just about numbers—it’s about helping you secure your financial future with the convenience and trust you deserve.”
(Scene 2) Visual: A family meeting with a bank advisor in a branch, discussing how to plan for their children’s education and home ownership.
Narrator (Voiceover):
“Your financial goals are unique, and we’re here to make sure you have the right tools and guidance every step of the way.”
(Scene 3) Visual: Various customers—students, small business owners, retirees—using different banking services tailored to their specific needs, from mobile payments to business loans.
Narrator (Voiceover):
“At [Bank Name], we understand that no two customers are the same. That’s why we focus on delivering personalized experiences that fit your life and help you achieve your dreams.”
(Scene 4) Visual: A seamless digital transaction, followed by a customer walking into a bank branch and being greeted by friendly staff, illustrating the integration of digital and in-person services.
Narrator (Voiceover):
“Whether you’re banking online or in person, we’re committed to offering a seamless, secure experience that puts you first.”
(Closing Scene) Visual: Smiling customers feeling empowered, confident in their financial decisions as they move forward with peace of mind.
Narrator (Voiceover):
“Because at the end of the day, it’s not just about banking—it’s about empowering your financial future with trust and care.”
Thank you for your time. We sincerely appreciate it and look forward to fostering mutually growing relationships with our consistent and cost-effective quality deliverables meeting to your needs precisely.
Sincerely,
Manoj Jain
Founder and Creative Head
Phone: +91 9967660049 | +91 9920705326
Email: discuss@kasmoflowfilms.com